10+
Years
Creative Solutions That Drive Results
Creative, results-driven senior social media strategist with 10+ years of experience leading cross-functional teams to deliver high-impact, data-driven campaigns.
Skilled in audience growth, paid and organic social strategy, visual storytelling, and editorial leadership.
Data-Driven Strategy
ROAS Optimization
Creative Excellence
Brand Storytelling
Skills & Expertise
A comprehensive toolkit for creating and optimizing digital experiences that engage audiences and drive conversions.
Featured Case Studies
Real results from real campaigns. Each project represents a unique challenge solved through strategic thinking and creative execution.
Cybersecurity Emotions Campaign
Overview: National campaign using storytelling and emotions to make cybersecurity relatable to everyday people.
Challenge: Translate complex cybersecurity concepts into accessible, human-centered stories that resonate with the general public.
My Role: Led the social media strategy and execution. Oversaw content creation, approvals, and multi-channel distribution. Coordinated with internal teams and external partners to ensure alignment.
Key Results
Visibility
1M+ unique viewers monthly
Content
Produced 4 PSA videos with broad digital distribution
Success
Drove 60% higher engagement with relatable meme content
Be the Man Campaign
Overview: Multi-platform PSA campaign targeting young men across the U.S. to increase awareness and compliance with registration requirements.
Challenge: Deliver a unifying message across 7 platforms (Facebook, Instagram, X, YouTube, Snapchat, CTV, DOOH, and digital radio) that connected with Gen Z.
My Role: Led content distribution strategy, coordinated paid + organic placements, and partnered with creative and media teams. Oversaw alignment across diverse channels.
Key Results
Views
3.2M+ views on YouTube
Visibility
Campaign delivered across 7 digital platforms
Success
Positioned the Selective Service as relevant to a younger audience through creative storytelling and consistent brand voice
Personal Injury Law Campaign Management
Overview: Paid media campaign for a California personal injury law firm targeting English and Spanish-speaking accident victims.
Challenge: Drive qualified leads in a highly competitive legal market while balancing costs and scaling campaigns across both Google and Meta platforms.
My Role: Managed end-to-end ad campaigns including creative development, A/B testing, targeting strategy, and weekly optimizations.
Key Results
ROAS
500+ qualified leads in under 60 days
CPL
Best-performing video asset delivered $0.52 CPL
Success
CTR increased +807% and reduced CPC by 17%
Audience Demographics Analysis (CISA)
Overview: Developed data-driven audience insights to refine social content strategy for Facebook, LinkedIn, X, and Threads.
Challenge: Increase audience engagement by understanding who follows and interacts with agency content.
My Role: Analyzed follower demographics, engagement metrics, and content performance across multiple social media platforms. Produced insights that shaped editorial calendars and engagement strategies.
Key Results
Market Research
Identified top-performing audience segments by job title, seniority, and geography
Decision Making
Shifted content strategy to appeal to IT and cybersecurity professionals, resulting in a 25% engagement increase in six months.
Insights
Informed future PSA and campaign planning with demographic insights
Successful Curated Content
I believe the best content doesn’t just fill feeds—it tells a story, sparks conversation, and inspires action. From government campaigns reaching millions of Americans to law firm ads driving qualified leads at record-low costs, I’ve built and scaled strategies that make complex topics accessible and engaging.
